Key Market Insights for Electric Massager Buyers and Suppliers
As the world becomes increasingly health-conscious, the demand for electric massagers is on the rise. These handy devices offer a perfect blend of convenience and therapeutic relief, making them a staple in many households and gyms alike. In this guide, we’ll explore the key market insights that electric massager buyers and suppliers need to know to stay ahead in this burgeoning market.
Market Size and Growth
The electric massager market is estimated to reach a valuation of USD 41,445.1 million by 2033, with a CAGR of 8.1% from 2023 to 2033 . This growth can be attributed to the rising popularity of self-help and alternative health practices, as well as the increasing awareness of the health benefits of massage therapy. The market is also experiencing a surge in demand due to the busy lifestyles of consumers, who are seeking quick and effective relief from muscle pain and tension.
Product Innovations
Manufacturers are constantly innovating to meet the diverse needs of consumers. Lightweight handheld designs are becoming increasingly popular, as they are more portable and user-friendly . Additionally, the incorporation of smart features such as speed control, motion control, and temperature control is making these devices more energy-efficient and appealing to consumers .
Regional Market Dynamics
The market for electric massagers varies by region. In the USA, the market is expected to grow at a CAGR of ~4.2% during the forecast period, with a focus on promotional strategies to boost sales . In the United Kingdom, the market is benefiting from the convenience of online retail, with a CAGR of ~4.5% forecasted during the same period . India, on the other hand, is seeing a robust growth rate of 16.1% CAGR due to the rising number of stress-related cases in the country .
Consumer Preferences
Consumers are increasingly seeking electric massagers that are not only effective but also convenient to use. Features such as portability, ease of use, and additional features like heat functions and interchangeable heads are highly sought after . The demand for cordless battery types is also on the rise due to their convenience of use .
Sales Channels
The online retail segment is projected to grow rapidly at a CAGR of ~13.3% during the forecast period, as consumers are increasingly inclined towards online shopping platforms for their convenience and the availability of discounts .
Frequently Asked Questions
What are the advantages of using an electric massager? Electric body massagers offer several advantages such as relief from pain, better blood circulation, and stress relief .
How should one choose a personal massager? When choosing a personal massager, consider factors such as the type of massager, the intensity and frequency of the massage, design and ergonomics, and additional features .
Which is the most popular type of electric massager? Electric massage chairs are the most popular type, holding a significant share of the global market .
Which battery type has the highest demand in the market? Cordless battery types are anticipated to have increased demand due to their portability and convenience of use .
What is the key trend in the market? The introduction of lightweight handheld designs is a top trend setting the market growth .