Introduction to the Electric Massager Market
As the world becomes more health-conscious, the demand for electric massagers has been on the rise. These handy devices offer a blend of convenience and therapeutic benefits, making them a popular choice for at-home relaxation and recovery. The global electric massager market is expected to grow significantly, with a forecasted increase of USD 10.84 billion at a CAGR of 9.45% between 2023 and 2028 . This growth can be attributed to the increasing awareness of the health benefits of massage therapy and the rising number of stress-related cases globally .
Market Segmentation
The electric massager market is segmented into various products such as massage chairs, back massagers, and neck and shoulder massagers . The massage chairs segment is estimated to witness significant growth during the forecast period, driven by the increasing popularity of health activities and self-help practices .
Market Drivers and Trends
The key driver of the market is the rising number of stress-related cases globally, with individuals seeking self-help and alternative health practices for relaxation and pain relief . The leveraging of the internet platform to create awareness and facilitate sales is a key trend in the market . Additionally, the penetration of electric massagers in emerging economies presents a significant growth opportunity .
Challenges and Regional Insights
One of the key challenges affecting market growth is the penetration of electric massagers in certain regions like South America, Africa, and parts of Asia . Factors such as insufficient awareness, affordability, and reluctance to adopt new technologies hinder their adoption in developing countries . Europe is estimated to contribute 38% to the growth of the global market during the forecast period .
Key Companies and Innovations
Companies like Beurer GmbH, Casada International GmbH, and Compass Health Brands are implementing various strategies to enhance their presence in the market . Innovations in material advances and energy-efficient transportation contribute to the market’s growth, making electric massagers an eco-friendly and green consumer choice .
Topic-Related Questions and Answers
Question 1: What is the expected growth rate of the electric massager market between 2023 and 2028?
Answer 1: The electric massager market is expected to grow at a CAGR of 9.45% between 2023 and 2028, with an anticipated market increase of USD 10.84 billion .
Question 2: Which region is expected to contribute the most to the growth of the global electric massager market?
Answer 2: Europe is estimated to contribute 38% to the growth of the global market during the forecast period .
Question 3: What are the key trends driving the electric massager market?
Answer 3: The leveraging of the internet platform to create awareness and the increasing trend of health activities and self-help are key trends driving the market .
Question 4: What are the challenges faced by the electric massager market in emerging economies?
Answer 4: The penetration of electric massagers in certain regions like South America, Africa, and parts of Asia is hindered by factors such as insufficient awareness, affordability, and reluctance to adopt new technologies .
Question 5: Which companies are key players in the electric massager market?
Answer 5: Beurer GmbH, Casada International GmbH, and Compass Health Brands are among the key players in the electric massager market .