Introduction to the Electric Massager Market
The electric massager market is experiencing a surge in demand, driven by the increasing health consciousness among consumers and the rising trend of self-care and wellness. These handy devices are not just for relaxation but also offer therapeutic benefits such as improved blood circulation, stress relief, and muscle recovery. The market is expected to reach new heights as more people are recognizing the advantages of electric massagers for overall well-being .
Market Growth and Forecast
The global electric massager market size is projected to grow significantly, with an estimated increase of USD 10.84 billion by 2028, expanding at a CAGR of 9.45% between 2023 and 2028 . This growth is fueled by the rising number of stress-related cases globally and the increasing awareness of the health benefits of massage therapy. The market is also witnessing a trend where the internet is being used to create awareness and facilitate sales, making electric massagers more accessible to consumers .
Market Segmentation
The market is segmented by product type, with massage chairs, back massagers, and neck and shoulder massagers being the key segments. The massage chairs segment is estimated to witness significant growth during the forecast period, driven by the increasing popularity of health activities and self-help practices .
Regional Insights
Europe is estimated to contribute significantly to the growth of the global market during the forecast period, with a 38% share. The region’s inclination towards self-care and physical well-being, along with the use of online platforms for purchasing massagers, is driving the market growth .
Market Drivers and Trends
The rising number of stress-related cases globally is a key driver of the market, as individuals are increasingly seeking self-help and alternative health practices for relaxation and pain relief. The use of electric massagers, which offer advanced technology for deep tissue massage and vibration treatment, is becoming more prevalent . The leveraging of the internet platform to create awareness and facilitate sales is an upcoming trend in the market, as it allows vendors to reach a broader audience and generate higher revenues .
Challenges and Opportunities
One of the key challenges affecting market growth is the penetration of electric massagers in emerging economies, where factors such as insufficient awareness, affordability, and reluctance to adopt new technologies hinder their adoption . However, the market presents significant growth opportunities, particularly in emerging economies where the demand for affordable and convenient health and wellness solutions is high .
Key Companies and Market Insights
Companies in the electric massager market are implementing various strategies such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches to enhance their presence. Key players in the market include Beurer GmbH, Casada International GmbH, Compass Health Brands, and others .
Frequently Asked Questions
What is the growth potential of the electric massagers market?
The growth potential of the electric massagers market is significant, with a CAGR of 8.1% through 2033, reaching an estimated value of USD 41,455.1 million .
What is driving the market forward?
Manufacturers are promoting their products via different promotional strategies to propel the market. The launch of new lightweight handheld designs is setting the market growth trend .
Which is the top trend in the market?
The introduction of lightweight handheld designs is a top trend in the market, driven by technological and material advances as well as a demand for more energy-efficient transportation .
Which is the Key Segment by Product Type?
The massage chairs segment is likely to remain preferred through 2033, holding a significant share of the global market .
What is the State of Electric Massager Markers in the USA?
The electric massagers market in the USA is estimated to grow at a CAGR of ~4.2% during the forecast period, with a focus on offering products with special introductory offers .