Introduction to the Electric Massager Market
As the world becomes increasingly health-conscious, the demand for electric massagers is on the rise. These handy devices offer a blend of convenience and therapeutic benefits, making them a popular choice for individuals with busy lifestyles. The market for electric massagers is projected to reach a valuation of USD 41,445.1 million by 2033, growing at a CAGR of 8.1% from 2023 to 2033 .
Key Market Trends
The electric massager market is witnessing several key trends that are shaping its growth. One of the most notable is the launch of new lightweight handheld designs, which are gaining traction due to their portability and ease of use . Additionally, the surge in the usage of speedy recovery applications, especially among athletes, is driving demand for these devices. The incorporation of smart features in electric massagers, such as temperature control and motion control, is another significant trend that is making these devices more energy-efficient and appealing to consumers .
Market Dynamics
The market for electric massagers is being driven by a variety of factors. The growing popularity of leisure, beauty, and health activities, along with the rapid miniaturization of electronic devices, is influencing market growth. Moreover, expanding advanced technology, frequent product launches, and increasing consumer awareness of the benefits of electric massagers are also contributing to the growth of the market .
Regional Outlook
In the United States, the market for electric massagers is expected to grow at a CAGR of around 4.2% during the forecast period, with a focus on promotional strategies to boost sales . In the United Kingdom, the convenience of online retail is expected to result in fast growth, with a CAGR of approximately 4.5%. India’s market, on the other hand, is projected to grow at a robust CAGR of 16.1%, driven by the growing number of chronic stress cases in the country .
Product Type and Battery Trends
Electric massage chairs are currently the most popular type of electric massager, holding a significant share of the global market . When it comes to battery types, there is a higher demand for cordless battery types due to their portability and convenience, with a projected growth at a CAGR of around 12.5% .
Sales Channel Insights
The online sales channel is estimated to gain traction during the forecast period, with a CAGR of approximately 13.3%. This growth can be attributed to the ease of shopping and the discounts offered by online retailers in the post-pandemic era .
Frequently Asked Questions
What is the growth potential of the electric massagers market?
The growth potential of the electric massagers market is 8.1% CAGR through 2033 .
What is driving the market forward?
Manufacturers are promoting their products via different promotional strategies to propel the market .
Which is the top trend in the market?
The introduction of lightweight handheld designs is a top trend setting the market growth .
Which is the key segment by product type?
The massage chairs segment is likely to remain preferred through 2033 .