Meeting the Needs of Global Buyers in the Electric Massager Industry
The electric massager industry has been experiencing significant growth, with the market size forecast to increase by USD 10.84 billion at a CAGR of 9.45% between 2023 and 2028 . This surge is attributed to the rising number of stress-related cases globally, increasing awareness of health benefits, and the leveraging of the internet platform to create awareness and facilitate sales . As the demand for electric massagers continues to rise, it’s crucial to understand the needs of global buyers and address them effectively.
The Global Buyers’ Perspective
Global buyers are seeking products that offer convenience, affordability, and health benefits. They are influenced by price, especially with the current economic climate, and prefer vendors that provide transparency and a clear ROI . Buyers also value product experts, free trials, and sales representatives as significant touchpoints in their decision-making process .
Product Innovations and Trends
Manufacturers are focusing on launching new lightweight handheld designs to cater to the demand for portable and user-friendly devices . The incorporation of smart features, such as temperature control and motion control, is another trend that is making electric massagers more energy-efficient and appealing .
Challenges and Opportunities
While the market is growing, challenges such as penetration in emerging economies due to affordability and awareness still exist . However, the demand for eco-friendly and energy-efficient products presents an opportunity for growth, especially as environmental regulations become more stringent .
Strategic Marketing and Sales
To meet the needs of global buyers, companies should focus on strategic alliances, partnerships, and geographical expansion. Online retail platforms and social media are crucial for reaching a broader audience and creating awareness .
Часто задаваемые вопросы
How big might be the Electric Massagers Market by 2033? The market is estimated to reach US$ 41,455.1 million by 2033 .
What is the growth potential of the Electric Massagers Market? The growth potential of the electric massagers market is 8.1% CAGR through 2033 .
What is driving the market forward? Manufacturers are promoting their products via different promotional strategies to propel the market .
Which is the top trend in the market? Introduction of lightweight handheld designs is setting the market growth .
Which is the key segment by product type? Massage chairs segment is likely to remain preferred through 2033 .