Global Trends in Electric Massagers for Corporate Buyers
The electric massager market is a thriving industry with a projected growth of USD 10.84 billion between 2023 and 2028, at a CAGR of 9.45% . This surge is attributed to the rising number of stress-related cases globally, an increasing trend of health activities and self-help, and the leveraging of the internet platform to create awareness and facilitate sales . Corporate buyers are thus presented with a lucrative investment opportunity as they navigate the dynamic landscape of health and wellness products.
The Rising Popularity of Electric Massagers
Electric massagers are gaining popularity as they offer an alternative to traditional massage therapy, providing health benefits such as improved blood circulation, stress relief, muscle relaxation, and potential weight loss . The market is driven by the increasing awareness of these benefits, particularly among middle-class households and millennials who prioritize self-care and overall well-being.
Market Segmentation and Growth Opportunities
The market is segmented into various products, including massage chairs, back massagers, and neck and shoulder massagers . The massage chairs segment is estimated to witness significant growth during the forecast period, driven by the increasing popularity of health activities and self-help practices. Additionally, the market is expected to see growth in emerging economies, presenting a significant opportunity for corporate buyers .
Technological Advancements and Eco-Friendly Options
Technological advancements are playing a crucial role in the market’s growth. Geared motor mechanisms and vibration motors are key technologies driving the market . Moreover, material advances and energy-efficient transportation contribute to the market’s growth, making electric massagers an eco-friendly and green consumer choice . This trend is particularly appealing to environmentally conscious consumers and presents a strategic angle for corporate buyers.
Challenges and Market Penetration
Despite the market’s growth, challenges such as penetration in emerging economies remain . Factors such as insufficient awareness, affordability, and reluctance to adopt new technologies hinder the adoption of electric massagers in developing countries. Corporate buyers must consider these challenges and devise strategies to overcome them, such as through targeted marketing and education campaigns .
Key Players and Competitive Landscape
Companies like Beurer GmbH, Casada International GmbH, and Compass Health Brands are implementing various strategies to enhance their presence in the market . Corporate buyers can leverage partnerships and collaborations with these key players to expand their reach and product offerings.
Topic-Related Questions and Answers
What is the projected growth of the electric massager market?
The electric massager market is forecasted to grow by USD 10.84 billion, at a CAGR of 9.45% between 2023 and 2028 .
Which segment is driving the market’s growth?
The massage chairs segment is estimated to witness significant growth during the forecast period .
What are the key technologies driving the market?
Geared motor mechanisms and vibration motors are the key technologies driving the market .
What challenges does the market face in emerging economies?
Challenges include insufficient awareness, affordability, and reluctance to adopt new technologies .
Who are the key players in the electric massager market?
Key players include Beurer GmbH, Casada International GmbH, Compass Health Brands, and others .