Introduction to the Electric Massager Market Evolution
The electric massager market has been experiencing significant growth, with an estimated market size of USD 18,922.5 million in 2023 and projected to reach USD 41,445.1 million by 2033, at a CAGR of 8.1% from 2023 to 2033 . This growth can be attributed to the increasing trend of health activities and self-help, with alternative health practices like massage therapy gaining popularity. Electric massagers offer various health benefits such as improved blood circulation, stress and anxiety relief, muscle relaxation, lower blood pressure, enhanced sleep, and potential weight loss .
Key Market Drivers and Trends
Rising stress-related cases globally is a key driver of the market . The increasing awareness of the health benefits of regular massage therapy is particularly driving the market, as it helps manage stress and improve overall wellness. The leveraging of the internet platform to create awareness and facilitate sales is also a significant trend in the market .
The launch of new lightweight handheld designs is another trend impacting manufacturers’ activities. These products use less energy, making them more environmentally friendly and appealing to “green” consumers .
Challenges in the Market
The penetration of electric massagers in emerging economies remains a challenge due to factors such as insufficient awareness, affordability, and reluctance to adopt new technologies .
Key Players in the Market
Companies like Beurer GmbH, Casada International GmbH, Compass Health Brands, Deemark Healthcare Pvt. Ltd, Fysiomed NV, Shenzhen XFT Medical Ltd., Thumper Massager Inc., Vision Sky Shop, WelbuTech Co. Ltd., and Zynex Inc. are key players in the market . These companies are implementing various strategies such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches to enhance their presence in the market.
Market Segmentation
The market is segmented into product types such as massage chairs, back massagers, and neck and shoulder massagers. The massage chairs segment is estimated to witness significant growth during the forecast period .
Regional Insights
Europe is estimated to contribute 38% to the growth of the global market during the forecast period . The growing number of stress-related medical cases in countries like India is expected to propel the market to new heights, with a projected CAGR of 16.1% during the forecast period .
Часто задаваемые вопросы
How big might the electric massagers market be by 2033? The market is estimated to reach US$ 41,455.1 million by 2033 .
What is the growth potential of the electric massagers market? The growth potential of the electric massagers market is 8.1% CAGR through 2033 .
What is driving the market forward? Manufacturers are promoting their products via different promotional strategies to propel the market .
Which is the top trend in the market? The introduction of lightweight handheld designs is setting the market growth .
Which is the key segment by product type? Massage chairs segment is likely to remain preferred through 2033 .