Understanding Consumer Demand in the Electric Massager Market
The electric massager market is a thriving industry that has seen significant growth in recent years. This growth can be attributed to the rising number of stress-related cases globally, increasing awareness of the health benefits of massage therapy, and the leveraging of the internet platform to create awareness and facilitate sales . The market is expected to increase by USD 10.84 billion, at a CAGR of 9.45% between 2023 and 2028 .
The Growing Trend of Health Activities and Self-Help
The increasing trend of health activities and self-help has led to alternative health practices like massage therapy gaining popularity . Electric massagers are replacing hands-on techniques, offering various health benefits such as improved blood circulation, stress and anxiety relief, muscle relaxation, lower blood pressure, enhanced sleep, and potential weight loss .
Market Segmentation and Regional Insights
The market is segmented into product types such as massage chairs, back massagers, and neck and shoulder massagers . The massage chairs segment is estimated to witness significant growth during the forecast period . Europe is estimated to contribute 38% to the growth of the global market during the forecast period .
Key Market Drivers and Trends
The key driver of the market is the rising number of stress-related cases globally, leading individuals to explore self-help and alternative health practices . The internet plays a crucial role in the growth of this market, enabling vendors to showcase their products online, reach a broader audience, and generate higher revenues .
Challenges and Future Prospects
One of the key challenges affecting market growth is the penetration of electric massagers in emerging economies due to factors such as insufficient awareness, affordability, and reluctance to adopt new technologies . Despite these challenges, the market for electric massagers is expected to grow due to material advances, energy-efficient transportation, and the increasing preference for eco-friendly, lightweight products among green consumers .
FAQs About the Electric Massager Market
What is the expected market size by 2028? The market size is forecast to increase by USD 10.84 billion, at a CAGR of 9.45% between 2023 and 2028 .
What is driving the market forward? The market is driven by the increasing trend of health activities and self-help, with alternative health practices like massage therapy gaining popularity .
Which product type is most popular? Massage chairs are the most popular type of electric massager .
Which sales channel is gaining traction? The online sales channel is estimated to gain traction during the forecast period .