Introduction to the Electric Massager Market
The electric massager market is experiencing significant growth, with an estimated increase of USD 10.84 billion at a CAGR of 9.45% between 2023 and 2028 . This surge is attributed to the rising number of stress-related cases globally, leading to an increased demand for massage therapy and self-help health activities. The market is also driven by the internet’s role in creating awareness and facilitating sales, as well as the penetration of electric massagers in emerging economies where there’s a high demand for affordable health and wellness solutions.
Market Segmentation and Growth Opportunities
The market is segmented into various products, including massage chairs, back massagers, and neck and shoulder massagers . The massage chairs segment is expected to witness significant growth, valued at USD 3.00 billion in 2018 with a gradual increase during the forecast period. Europe is estimated to contribute 38% to the growth of the global market during the forecast period .
Technological Advancements and Market Trends
Key technologies driving the market include geared motor mechanisms and vibration motors. The market is expected to continue its growth trajectory, as consumers prioritize personal care expenditures for their overall well-being. Millennials, in particular, are driving the demand for self-care and online retail platforms, making the market a promising investment opportunity .
Challenges and Market Drivers
Rising stress-related cases globally are the key driver of the market, with electric massagers offering health benefits such as improved blood circulation and stress reduction . However, the penetration of electric massagers in emerging economies presents a significant growth opportunity. Despite challenges such as insufficient awareness, affordability, and reluctance to adopt new technologies in developing countries, the market is expected to grow due to material advances, energy-efficient transportation, and the increasing preference for eco-friendly, lightweight products .
Key Players and Competitive Landscape
Companies in the electric massager market are implementing various strategies such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches to enhance their presence. Key companies profiled include Beurer GmbH, Casada International GmbH, Compass Health Brands, and others .
Часто задаваемые вопросы
What is the potential growth of the electric massager market?
The electric massager market is projected to reach USD 41,445.1 million by 2033, with a growth potential of 8.1% CAGR through 2033 .
Which product type is driving the market?
The massage chairs segment is likely to remain preferred through 2033 .
What are the top trends in the market?
The introduction of lightweight handheld designs and the surge in usage of speedy recovery applications are setting the market growth trends .
How can global buyers capitalize on this market?
Global buyers can capitalize on the market by focusing on regions with high growth potential, such as Europe, and by offering innovative, eco-friendly, and technologically advanced products that cater to the health and wellness needs of consumers .