Introduction to the Electric Massager Market
The global electric massager market is experiencing a surge in demand, driven by the rising health consciousness among consumers and the increasing prevalence of stress-related disorders. As the world grapples with the aftermath of the COVID-19 pandemic, there is a heightened focus on preventive healthcare and self-care practices. Electric massagers, offering convenience and therapeutic benefits, are becoming an essential part of home wellness routines.
Market Growth and Demand
The market size of electric massagers is projected to increase significantly, with an estimated value of USD 18,922.5 million in 2023, expected to reach USD 41,445.1 million by 2033, reflecting a CAGR of 8.1% during the forecast period (FMI) . This growth is attributed to the increasing awareness of the health benefits of massage therapy, technological advancements, and the convenience offered by electric massagers.
Technological Advancements
One of the key trends in the market is the launch of new lightweight handheld designs, which are not only user-friendly but also energy-efficient, catering to the environmentally conscious consumer base (FMI) . These advancements have made electric massagers more accessible and appealing to a broader demographic, including athletes and individuals experiencing muscle soreness or stress.
Regional Market Insights
Regionally, Europe is expected to contribute significantly to the growth of the global market, with a 38% share during the forecast period. This can be attributed to the high disposable income and a greater inclination towards health and wellness activities (TechNavio) . Meanwhile, the Indian market is projected to grow at a robust CAGR of 16.1% due to the rising number of chronic stress cases, making electric massagers an attractive solution for relief without medication (FMI) .
Product Segmentation
The electric massage chair segment currently dominates the market, holding a major share of ~81.8% in 2022. This is due to their wide range of applications, from personal use to commercial settings like spas and hotels (FMI) . As for battery types, there is a shift towards cordless battery types due to their portability and convenience, with a projected CAGR of ~12.5% during the forecast period.
Sales Channels
The online sales channel is expected to gain traction during the forecast period, with a CAGR of ~13.3%. This growth can be attributed to the convenience of online shopping and the increasing number of discounts and offers provided by third-party online retailers (FMI) .
Market Challenges and Opportunities
Despite the promising growth, the market faces challenges such as penetration in emerging economies, where factors like lack of awareness, affordability, and resistance to new technology hinder adoption (TechNavio) . However, the increasing trend of health activities, self-help, and the launch of compact, portable, and lightweight products present significant opportunities for market expansion.
Часто задаваемые вопросы
The market is estimated to reach US$ 41,455.1 million by 2033 (FMI) .
The growth potential of the electric massagers market is 8.1% CAGR through 2033 (FMI) .
Manufacturers are promoting their products via different promotional strategies to propel the market (FMI) .
The introduction of lightweight handheld designs is setting the market growth trend (FMI) .
The massage chairs segment is likely to remain preferred through 2033 (FMI) .