Introduction to the Electric Massager Industry
The electric massager industry has been experiencing significant growth, driven by an increasing trend of health activities and self-help, with alternative health practices like massage therapy gaining popularity . These devices offer various health benefits such as improved blood circulation, stress and anxiety relief, muscle relaxation, lower blood pressure, enhanced sleep, and potential weight loss. The market size is forecast to increase by USD 10.84 billion, at a CAGR of 9.45% between 2023 and 2028 .
Market Segmentation and Growth
The market is witnessing significant growth due to the increasing trend of health activities and self-help, with alternative health practices like massage therapy gaining popularity. The massage chairs segment is estimated to witness significant growth during the forecast period .
Regional Insights
Europe is estimated to contribute 38% to the growth of the global market during the forecast period . Neck and shoulder massagers, along with head massagers, are gaining popularity in both residential and commercial settings due to their ability to provide relief from muscle pain and physical activities-induced tension.
Market Drivers and Trends
Rising stress-related cases globally is the key driver of the market. The leveraging of the Internet platform to create awareness is the upcoming trend in the market .
Challenges and Opportunities
Penetration in emerging economies is a key challenge affecting market growth. However, the penetration of electric massagers in emerging economies, where the demand for affordable and convenient health and wellness solutions is high, presents a significant growth opportunity .
Key Companies & Market Insights
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market .
Frequently Asked Questions
How Big Might be the Electric Massagers Market by 2033? The market is estimated to reach US$ 41,455.1 million by 2033 .
What is the Growth Potential of the Electric Massagers Market? The growth potential of the electric massagers market is 8.1% CAGR through 2033 .
What is Driving the Market Forward? Manufacturers are promoting their products via different promotional strategies to propel the market .
Which is the Top Trend in the Market? Introduction of lightweight handheld designs are setting the market growth .
Which is the Key Segment by Product Type? Massage chairs segment is likely to remain preferred through 2033 .