Introduction to the Global Electric Massager Market
The global electric massager market is experiencing significant growth, with an expected increase of USD 10.84 billion by 2028, at a CAGR of 9.45% between 2023 and 2028 . This growth is fueled by a rising number of stress-related cases worldwide, increasing awareness of the health benefits of massage therapy, and the leveraging of internet platforms for awareness and sales .
Market Segmentation and Trends
The market is segmented by product type, with massage chairs, back massagers, and neck and shoulder massagers being the key segments . The massage chairs segment is expected to witness significant growth due to the increasing popularity of health activities and self-help practices . Technological advancements in geared motor mechanisms and vibration motors are driving the market, with consumers prioritizing personal care expenditures for overall well-being .
Health Benefits and Market Growth
Electric massagers offer various health benefits, including improved blood circulation, stress and anxiety relief, muscle relaxation, lower blood pressure, enhanced sleep, and potential weight loss . These benefits are driving demand from middle-class households, particularly millennials who are embracing self-care and online retail platforms .
Rising Stress-Related Cases as a Market Driver
The increasing prevalence of stress and anxiety is a key driver of the market. In today’s fast-paced world, individuals are seeking self-help and alternative health practices for relaxation and pain relief, leading to the popularity of massage therapy and electric massagers .
Internet Platform Leveraging as a Market Trend
Leveraging the internet platform is an upcoming trend in the market. Electric massagers have gained significant popularity as essential self-help tools for various health activities, including alternative health practices and relaxation therapy . The internet plays a crucial role in the growth of this market, enabling vendors to showcase their products online, reach a broader audience, and generate higher revenues .
Challenges and Opportunities in Emerging Economies
Penetration in emerging economies presents a significant growth opportunity. The demand for affordable and convenient health and wellness solutions is high in these regions, and electric massagers offer a convenient and effective way to enhance overall health and well-being .
Topic-Related Questions and Answers
Question 1: What is the expected growth of the electric massager market by 2028?
The market is expected to reach USD 41,445.1 million by 2033, indicating a substantial growth potential .
Question 2: What are the key factors driving the electric massager market?
The key factors include the rising number of stress-related cases globally, increasing awareness of health benefits, and the leveraging of internet platforms for awareness and sales .
Question 3: Which product segment is expected to dominate the market?
The massage chairs segment is expected to witness significant growth due to its popularity in health activities and self-help practices .
Question 4: How is the internet influencing the electric massager market?
The internet is playing a crucial role by enabling vendors to showcase their products online, reach a broader audience, and generate higher revenues .
Question 5: What challenges does the market face in emerging economies?
The market faces challenges such as insufficient awareness, affordability, and reluctance to adopt new technologies in certain regions like South America, Africa, and parts of Asia .