Introduction to the Electric Massager Market
The global electric massager market is experiencing significant growth, with an estimated increase to USD 10.84 billion by 2028, at a CAGR of 9.45% between 2023 and 2028 . This surge is attributed to the rising number of stress-related cases globally and the increasing awareness of the health benefits of massage therapy. The convenience of electric massagers, which offer improved blood circulation, stress relief, muscle relaxation, and other benefits, is driving their adoption. The market is also seeing a trend of leveraging the internet platform for awareness and sales, making these devices more accessible to consumers .
Key Market Segments
The market is segmented into various products, including massage chairs, back massagers, and neck and shoulder massagers. The massage chairs segment is estimated to witness significant growth during the forecast period, driven by the increasing popularity of health activities and self-help practices .
Regional Market Insights
Europe is estimated to contribute 38% to the growth of the global market during the forecast period, with the US, Germany, France, Japan, and China being key countries driving the market . The market is also expected to grow in emerging economies, presenting a significant opportunity for affordable and convenient health and wellness solutions .
Market Drivers and Trends
The rising number of stress-related cases globally is a key driver of the market. The increasing trend of health activities and self-help practices, along with the leveraging of the internet platform to create awareness, are shaping the market’s growth .
Challenges and Opportunities
One of the key challenges affecting market growth is the penetration of electric massagers in emerging economies, where factors such as insufficient awareness, affordability, and reluctance to adopt new technologies hinder their adoption . However, material advances and energy-efficient transportation are contributing to the market’s growth, making electric massagers an eco-friendly and green consumer choice .
Key Companies and Competitive Landscape
Companies like Beurer GmbH, Casada International GmbH, Compass Health Brands, Deemark Healthcare Pvt. Ltd, and Fysiomed NV are implementing various strategies to enhance their presence in the market .
Frequently Asked Questions
What is the growth potential of the electric massager market?
The growth potential of the electric massagers market is 9.45% CAGR through 2028 .
What is driving the market forward?
Manufacturers are promoting their products via different promotional strategies to propel the market .
Which is the top trend in the market?
The introduction of lightweight handheld designs is setting the market growth trend .
Which is the key segment by product type?
The massage chairs segment is likely to remain preferred through 2033 .